Ziua Logo
  Nr. 4160 de sambata, 16 februarie 2008 
 Cauta:  
  Detalii »
English
EDITORIAL
Country brand: brick dropping
-- Millions of Euro wasted on successive operations meant to persuade communication experts into finding the best country brand for Romania. And it seems more millions will be wasted on the same purpose, whereas the outcome of it is predictable.
Why don't we choose for our country brand our national attitude, for which we are internationally famous, a fact denied by nobody, since we have got generations of absolutely exceptional representatives? No one can deny our brilliant unwiseness, our brilliant brick dropping at key moments when we are to make a point.
If we approach it seriously, we must up with with a piece of elementary truth: no matter where, language is the main country brand. Some nations turned national languages in the perfect means to acquire supremacy over the world. Once it was French that dominated as language of diplomacy and culture, nowadays it is English compulsory for a significant part of the world and almost compulsory for business. Other large territories kept the languages of erstwhile colonizers, Spanish or Portugese, just as Dutch and local dialects to a much lesser extent.
As far as Romania is concerned, our chance to make Romanian more present in Europe emerged once with the accession to the EU, when Romanian acquired the status of an official language. This is very interesting, but very, very useless. Here is an example of powerlessness: Romanian Commissioner Leonard Orban is in charge of the editing and translating of all EU documents. In one of my reports from Bruseels I mentioned it, but I think it is relevant and worthy of more comment.
When the European Commission released the interim report on the state of Romanian Justice, the document was distributed to the attendants in the press room in 3 versions: French, English and Romanian. It is just that the employees of the department headed by Mr. Orban left the printer soft as they pleased, since it was about a language no one had special care for. It didn't matter anyway, for only Orban's Romanians would see the text and this lacked any diplomatic relevance. Therefore the Romanian version copies were full of bullets instead of letters. So what ? It is nothing, for we are used to mocking ourselves, even at the highest level of representation in European structures.
Do you think there could have occured such an error to a text written in French, English, German, Spanish or other? The protest would have followed on the spot and they would have demanded that the wrong versions should be at once replaced by right ones. Furthermore, they would have thought about political connotations and the respective states' representatives to the EU would have written a protest.
Two representatives of Mr. Orban's office (one of them a Romanian woman) passed by the piling Romanian versions, but they didn't care. Of course there was no response whatsoever from the lady representing Romania at the EU. Why would they care? Isn't this the product of stupid diplomacy, working on a national priciple such as unwise brick dropping? Isn't the head of Romanian diplomats the first to give an example? He talks to Vladimir Voronin academically, but he doesn't protest in the international forum within which the Chishinau leader continues to mock the elementary truths in Romania's history?
Given these, why wonder that we crop what we seed: indifference?
Cristian UNTEANU 
 Comentarii: 1 Afiseaza toate comentariile  
In Marx’s Shadow Again   de Alex.Pandrea
A r h i v a
  Masters of Constitution    
  Snowmen    
  Norica Nicolai to sue President Basescu    
  PSD won't go for pre-electoral alliances    
  Oprea: CNSAS for electoral use    
 Top afisari / comentarii 
 Taxa auto in varianta Mediu (3117 afisari)
 Kosovo - reduta mafiei islamice din Europa (II) (3038 afisari)
 Kosovo, Serbia si romanii timoceni (2230 afisari)
 Tariceanu nu a renuntat la afaceri (2170 afisari)
 Operatiune SIE esuata (1719 afisari)
 Cel mai gras om din lume are o iubita fotomodel (4943 afisari)
 Colegii de generala ai Elenei Basescu: Operatiile estetice i-au schimbat mult infatisarea (4266 afisari)
 Kosovo, exemplu pentru liderii maghiari din Romania (1955 afisari)
 Eclipsa totala de luna in Romania pe data de 21 februarie 2008 (1616 afisari)
 Desi risca puscaria, un cuplu incestuos nu poate renunta la dragostea lor bolnava (1530 afisari)
Valid HTML 4.01 Transitional  Valid CSS!  This website is ACAP-enabled   
ISSN 1583-8021, © 1998-2008 ziua "ziua srl", toate drepturile rezervate. Procesare 0.01104 sec.